Campaign India Team
Sep 29, 2023

Cannes Lions 2023: Apple tops creative brand of the year rankings

Dove, Heineken, Heinz and Mastercard complete top five

Cannes Lions 2023: Apple tops creative brand of the year rankings
The organisers of the Cannes Lions International Festival of Advertising have released the Creativity Report.,
 
In the report, it has been revealed that Apple has taken the top spot in the 'creative brand of the year' rankings. The brand won three Grands Prix and 26 additional Lions. 
 
The top five also consisted of Dove, Heineken, Heinz and Mastercard in that order.
 
Tor Myhren, vice president - marketing communications, Apple, said, “Apple has always believed that creative people with passion can change the world for the better. I’m lucky enough to be surrounded by such people every day and am in awe of the ideas they dream up in our quest to make Apple the most creatively inspiring company in the world.” 
 
Simon Cook, CEO, Lions, said, “The rankings, themes, trends and insights identified in this report will propel our industry. Creativity has the power to make companies all over the world grow, and LIONS has been championing creative excellence and effectiveness for 70 years. 2023 was no exception. In the Titanium Lions, a celebration of game-changing creativity, the four awarded winners came from China, the US, Australia and Poland. Across the Lions we also saw first-time winners from Nigeria and Armenia.”
Source:
Campaign India

Related Articles

Just Published

20 hours ago

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

20 hours ago

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

20 hours ago

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

20 hours ago

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.