Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort
As the water subscription model evolves in the country, Campaign India chats with Livpure's Rakesh Kaul on the company's strategy to expand its product lineup, enter new territories, and implement an omnichannel strategy that responds to shifting market demands—with a particular emphasis on digital marketing