Creative director Vinayak Shinde and medical consultant Swapna Kulkarni at Medulla Communications have been selected to be part of a 12-member global Lions Health Innovation Hack at the Cannes Lions this year.
Lions Health has teamed up with RB and international children’s charity Save the Children, to help tackle the world’s largest environmental health risk – air pollution – with the live innovation challenge.
Nominations from international advertising, creative, marketing and digital agencies, and entrepreneurs were invited to join members of RB’s global R&D and marketing teams for a series of creative workshops.
Kulkarni said, "Collaborative workshops like these are a great way to engage with people from various backgrounds and work together to develop solutions."
Shinde added, "This can provide me with an opportunity to understand the process of creativity among an international audience and of course, create an innovative solution for combating air pollution.”
India is also represented on the jury for this category through Bidisha Pillai, director, advocacy, campaigns and communication, Save The Children India. Other jury members include Sharon James (RB), Roberto Funari (RB), Nirvik Singh (Grey) and Dr Rossa Brugha (Imperial College London).