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Type of agency: MediaCompany ownership: Percept LtdKey personnel: Shripad Kulkarni, COO, P M Balakrishna, VP, Preeti Mascarenhas, CSO, Milind Dewulkar, GM-finance, Surbhi C Murthy, deputy GM Accounts won Future Group, Toyota Kirloskar Motors, BSNL, Ozone Ayurvedics, Bank of India, National Highway Authority of India, Ministry of Commerce, HIS Travel, Smart Digivision, Bank of Maharashtra, Everest Roofing, National Female Literacy Mission, Daikin Airconditioning
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.