Campaign India Team
Nov 20, 2009

Breaking news: Network18's business news brands to merge b'cast ops

Network18 is re-organizing the business broadcast operations of TV18, a Group company. Television Eighteen runs CNBC TV18 and CNBC AWAAZ.In a statement, the company said. "For purposes of express clarity, it is reiterated that both the channels will continue to maintain their distinct identities – only some of the over-lapping and common operations at the back-end are being merged. The company expects to optimize approximately 20% in annual operating costs via this restructuring. 

Breaking news: Network18's business news brands to merge b'cast ops

Network18 is re-organizing the business broadcast operations of TV18, a Group company. Television Eighteen runs CNBC TV18 and CNBC AWAAZ.

In a statement, the company said. "For purposes of express clarity, it is reiterated that both the channels will continue to maintain their distinct identities – only some of the over-lapping and common operations at the back-end are being merged. The company expects to optimize approximately 20% in annual operating costs via this restructuring. 

The restructuring will also create the country’s largest business news infrastructure spread across 8 business bureaus and two broadcast hubs (Mumbai and Delhi).

The statement says, "This move will realize significant cost synergies between the operations, and about 12% permanent positions in the Company would be rendered surplus. The Company will take a one-time extraordinary restructuring charge in the current quarter, and the synergies are likely to result in savings from the next quarter."

Haresh Chawla, Group CEO of Network 18 said, "CNBC TV18 and CNBC AWAAZ have independently carved out a loyal niche for themselves and are undisputed leaders in the English and Hindi business news spaces. The two channels command a lion’s share of the business news category, despite the onslaught of new offerings in the space.  It is our belief that the next stage of growth and profitability of our business news operations will come from a more synergistic entity that combines the strength of two powerful and complementary brands. TV18 has already embarked on a path to financial restructuring as mentioned in the rights issue offer. Both these moves put together will make TV18 more robust in operating as well as financial terms."

Source:
Campaign India