Contract Advertising has bagged the mandate for Samsonite India, after a multi agency pitch. They will be handling both the brands in Samsonite's portfolio: Samsonite and American Tourister. TBWA India is the incumbent agency.
Confirming the develepment to Campaign India, Sudip Ghose, director-marketing, Samsonite South Asia said, “We selected Contract because we liked their approach towards the brief. Their strategy was very well defined with respect to the two brands in our portfolio. We have been in the country for the last 8 to 10 years and both our brands, Samsonite and American Tourister operate in two different market segments. They presented a well defined strategy that would addressed the distinction between the two brands.”
Ravi Deshpande, chairman and chief creative officer, Contract Advertising said, "Samsonite and American Tourister are huge brands, with an enviable equity in the global market. The task on hand is to build on that equity in India and we are very excited at the prospect of taking on this challenge."
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