BBC promotes primetime show World News Today

BBC World News has launched a new campaign ‘Wonder Why’ to drive relevance for international news on the channel’s key property ‘World News Today’. The campaign has been conceptualised by Lowe.The film shows a variety of Indian women who are looking around for prospective grooms. The film ends with the insight that Indian men are most sought after these days as men abroad are losing their jobs.Watch the TVC here:

by Campaign India Team