Campaign India Team
Jun 26, 2014

Bates CHI wins Dalmia Cement business

The account was won following a multi-agency pitch

Bates CHI wins Dalmia Cement business
Bates CHI&Partners has announced that the agency has bagged the creative mandate for Dalmia Cement Bharat following a multi-agency pitch.
According to a note from the agency, Bates CHI&Partners will be looking to expand the brand's presence across India (currently present in the East and South). 
On the appointment, B K Singh, senior executive director, group marketing and corporate communication, Dalmia Cement, said, "A historic launch in 2013 helped Dalmia brand to quickly establish itself as a leader in the cement industry in the North East region. We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Mr. Abeer Chakravarty and his team on board."
Campaign India

Related Articles

Just Published

5 hours ago

TikTok faces criticism over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

5 hours ago

Pampers welcomes babies to the world with hope

Watch the film conceptualised by Leo Burnett here

5 hours ago

Work from home diary: Atmanirbhar is a huddle of one

Working from home is no good for passionate and spontaneous folks in the business of ideas, says the author