Ventes Avenues Pvt. Ltd., an adtech and digital marketing company, has outlined an expanded strategic direction centred on first-party data collaboration, connected TV ecosystems, premium media supply and proprietary marketing technology.
The development comes as structural shifts reshape the digital advertising ecosystem, with brands increasingly prioritising privacy-compliant data strategies, transparent media buying and measurable cross-channel outcomes.
As part of the transition, Niloufer Dundh has stepped down from her operational and board responsibilities at Ventes Avenues following a mutually agreed decision. The company acknowledged Dundh’s role during its formative years and stated that it wishes her the best in her future endeavours.
Going forward, Ventes Avenues will continue under the leadership of Balamurugan Mani and Fauzan Abdul Rahim. The duo are steering the organisation towards a product-led operating model, with a stronger emphasis on technology integration and scalable marketing solutions for brands.
Commenting on the transition and the broader market context, Mani said, “The advertising ecosystem is moving toward greater accountability, transparency and data ownership. Our focus is on equipping brands with structured first-party data frameworks, access to premium supply and technology-enabled execution that supports measurable growth.”
Rahim added that influencer and creator marketing is evolving rapidly and needs to operate as part of a broader media and performance strategy rather than as a standalone channel. “Influencer and creator-led marketing is no longer a standalone channel; it has to integrate seamlessly with broader media and performance frameworks. We are building technology that enables brands to manage creators, media and measurement within a single, structured environment.”
As part of this strategic expansion, Ventes Avenues is strengthening multiple capability areas across data, media and technology.
In first-party data collaboration, the company is enabling brands to activate owned data in secure, privacy-compliant environments. The objective is to improve targeting and campaign measurement without relying on third-party cookies, which are increasingly being phased out across digital platforms.
Another focus area is OEM-led connected TV integrations. Through partnerships with device manufacturers, Ventes Avenues is providing programmatic access to premium CTV inventory. The approach combines large-screen television reach with digital-style targeting and reporting capabilities.
The company is also developing a proprietary demand-side platform designed to support both brand and performance campaigns. The DSP integrates direct media supply connections, cross-channel execution and real-time optimisation capabilities within a single platform.
In addition, Ventes Avenues is strengthening its influencer technology platform, Social Tweebs. Led by Fauzan Abdul Rahim, the platform supports creator discovery, campaign management and performance measurement through a structured influencer intelligence framework.
Ventes Avenues currently works with brands across sectors including e-commerce, fintech, gaming, consumer technology and digital services.
The company stated that it will continue investing in technology development, analytics infrastructure and strategic partnerships across India, Southeast Asia and select international markets. As digital advertising models evolve in a privacy-first environment, the company’s focus is on integrating data, media and technology into a cohesive execution framework aligned with measurable marketing outcomes.
