Aviva Life Insurance has announced the appointment of Anjali Malhotra Nanda as chief customer, marketing and digital officer. She will be responsible for the brand's marketing, product design, business analytics and customer management, besides handling the digital mandate. She joins the company from Dish TV, where she was EVP – marketing.
Trevor Bull, MD and CEO, Aviva India, said, “We are delighted to have Anjali join us at Aviva. Anjali’s extensive experience and success stories in brand building and consumer understanding are a testimony to the marketing expertise she brings to the table. We are sure that, through her innovative approach, she will contribute immensely to further strengthening the Aviva business, be a major contributor to our ambitious growth plans ensuring a greater customer alignment and focus.”
Nanda said, “I am excited to join Aviva. This is an exciting time for the life insurance industry. I look forward to deploy my learnings in FMCG and media, into unique consumer strategies and digital marketing initiatives. We hope to make a genuine difference to our customers’ lives, by making them more secure with respect to their life and health protection needs.”
She has also worked with Revlon, The Times of India group and Rosemount India.