DishTV has rolled out a film to communicate its 'pay later' offering for its consumers.
Conceptualised by Enormous Brands, the film shows empty streets and roads across India. It states that while India is under a lockdown, the country is actually recharging itself. It urges citizens to help the country recover by following the lockdown and states that DishTV will be with you as it offers an extension for users to avail its services without having to recharge.
It has also offered three platform services - Fitness active, Kids active, Ayushmaan Active, free of charge.
Anil Dua, executive director and group CEO, Dish TV India, said, “People have shown exemplary resolve and spirit to follow the lockdown, by practicing self-isolation and social distancing to defeat Coronavirus. These are the testing times and we believe that the nation will emerge stronger and victorious. #DeshRechargeHoRahaHai campaign, is our tribute to our countrymen and applauds how people are enabling the nation to welcome a better tomorrow. To encourage people to stay indoors, pay later facility is our contribution to relieve their stress of stepping out to recharge. Stay home, stay safe.”
Ashish Khazanchi, managing partner and founder, Enormous Brands, said, “These are unprecedented times for everyone everywhere in the country. What has also been exceptional in times like these, is how the nation came together like never before to fight a common cause. A fight not for oneself alone but for each other. When DishTV decided to throw their weight behind this common cause, for us the idea was in encouraging the good fight. Showing it to be a fight of optimism, which it indeed is. Telling people that the good fight today is for a better day to be and we're with everyone every step of the way.”