Initiative bags Dish TV's media mandate

IPG Mediabrands' Initiative has bagged the media mandate of Dish TV. The agency won the account following a multi-agency pitch. 

 

Dish TV had recently acquired Videcon D2H. Initiative will handle the entire media portfolio of both the brands including digital.

 

Anil Dua, group CEO, Dish TV India, said, “The growth of media and entertainment industry in India is dishing out new and exciting opportunities for us. Our strategic partnership with Initiative would enable widespread reach of our communication effectively to every part of the country. With Initiative’s overall media strategy especially in digital ecosystem, we look forward to reach our current and potential customers with relevant messaging in the best manner possible.”

 

Shashi Sinha, CEO, IPG Mediabrands, said, “We are very excited to have Dish TV India with us. The Direct-to-Home industry is growing at a good pace in India especially because of the government’s digitization mandate. As the largest player in the industry with their strong brands like DishTV, d2h and Zing along with several new initiatives that they have planned. DishTV is poised for a great future and we are delighted to partner them in this phase of the journey.”