Grey Group India has announced the appointment of Anusha Shetty as its chairman and CEO. Shetty was co-founder of the digital agency Autumn Worldwide which was acquired by Grey in 2018.
Shetty will 'work closely' with Nirvik Singh, global COO GREY group and chairman and CEO, Grey AMEA.
This rejig marks the second change for Grey in under two years. In April 2018, Shetty's predecessor, Yashaswini Samat, replaced Sunil Lulla
, who had a four-year run at the agency. Samat used to run the account for P&G, Grey's largest in the AMEA region. In September 2019, Grey had appointed Nirvik Singh as Global COO
, in addition to his position as chairman and CEO of Grey Group Asia Pacific, Middle East and Africa.
Yashaswini Samat, CEO, Grey India, is relocating to Singapore to take up a role for WPP/GREY. She will continue to report to Singh.
Sandipan Bhattacharyya, currently chief creative officer, has been also appointed as managing director.
Shetty said, “Convergence as a topic is not new. But to see this in action, driving value for our clients and our end consumers, is a dream for all of us. The breakdown of communication silos is the only way to create a future agency model and I am delighted to lead this journey with Sandipan."
Singh said, "In this new decade, I firmly believe that our clients’ needs will be best served by an organisation and structure that puts creativity, data and all things digital at the heart of our offering.
I am therefore delighted to announce the merger of Grey, one of India’s leading creative agencies and AutumnGrey – arguably one of the country’s most respected digital/data companies. Anusha possesses a rare combination of digital and social media knowledge along with entrepreneurial flair and business acumen."
He added, "Sandi is extremely talented and has been instrumental in taking Grey’s creativity to a global level. His creative direction and storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of creative and digital working in unison, Grey is in the right place to create more ground-breaking, famously effective work for its clients."
Bhattacharyya said, “It’s the perfect blend of creativity, technology and data that’s happening at Grey and I’m lucky to be leading these exciting times. Anusha and I are both intensely creative beings who think of ideas as a business multiplier, and we’re cooking up a hot new sauce. Watch this space or better still, give us a call.”