Grey makes Nirvik Singh global COO

Nirvik Singh, Grey Group's leader for APAC, Middle East and Africa, has added global COO to his responsibilities.

Singh, who has been with Grey for 30 years, will retain his post as chairman and CEO of Grey Group Asia Pacific, Middle East and Africa, which he has held since 2016, and will remain based in Singapore.

As COO, he will lead the development of Grey's "borderless" integrated marketing model, the company said. This will involve identifying acquisition targets and new capabilities to enhance Grey's digital, social, shopper-marketing and design practices.

"For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa," global CEO Michael Houston said in a release. "I know he will bring the same single-minded dedication and achievement to his expanded responsibilities. He will work closely with me to broaden our reach and resources for the future."

Singh said he looks forward to implementing Grey's global strategic plans and working with diverse teams from across the different regions. "We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity," he said.