Effie Asia Pacific has announced Ashish Bhasin, CEO - APAC and chairman - India, Dentsu International, as the awards chairman for 2021.
The 2021 edition of the APAC Effies is scheduled to be held for the eighth time. The awards recognise marketing effectiveness.
Bhasin said, “It is with great pleasure that I accept the position of APAC Effie Awards chairman 2021. Effies are unique because they reward results. Of course, you also need fantastic brand insights, creativity of the highest level and a flawless execution, without which effective results are hard to achieve. In my experience, Effies have always shone the spotlight on brilliant work, which not only touches the consumer but also benefits the brand. I’m looking forward to seeing the best work from APAC when the juries get together next year.”
Entries for the awards will be open till April 2021.
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