Viacom18 has appointed Aniket Joshi as business head for Colors Marathi.
He will be responsible for managing the channel’s overall business strategy and operations and will report to Ravish Kumar, head - regional entertainment (Kannada and Marathi clusters), Viacom18.
Joshi moves from Sun Marathi, where he was business head.
Kumar said, “Marathi broadcast entertainment has been on an upward journey across the board - be it fiction, non-fiction and even films. We at Colors Marathi have been on an exhilarating journey so far, strengthening our position amongst audiences and advertisers. Aniket has a strong background in planning and strategy and we are glad to have him on board, as Colors Marathi moves on to the next phase of growth.”
Joshi said, “The Marathi television ecosystem is rapidly evolving to create a unique confluence of entertainment that caters to both urban and rural Maharashtra. Colors Marathi is one of the market leaders that has ably balanced the content expectations of its viewers with outreach opportunities for advertisers. I look forward to dialing up the footprint of the brand across both these target audiences.”
In a career spanning more than 17 years, Joshi has also worked with organisations like Zee Marathi and Mindshare.