Viacom18 has announced the appointment of Vipul Nagar as business head for Colors Gujarati.
He will be responsible for managing the overall business and operations for Colors Gujarati and Colors Gujarati Cinema.
Nagar moves from Mirchi Brewery, where he was senior vice president and national solutions director. He will report to Rajesh Iyer, head - regional entertainment (Bangla, Odia, Tamil and Gujarati Clusters), Viacom18.
Iyer said, “Gujarat has a vibrant culture which is reflected in the variety of its entertainment landscape. The market has, of late, demonstrated an increasing appetite for homegrown content in the broadcast entertainment space and this provides us with a significant opportunity. As we look to build our presence amidst both our viewers and advertisers, with Vipul’s rich experience across the media and entertainment value chain, he is well poised to tap into the full potential of the market.”
Nagar said, “The Gujarati cinema and entertainment market provides a plethora of opportunities and is known for its creative prowess for producing content that is engaging, fun and entertaining. Colors Gujarati and Colors Gujarati Cinema have an interesting legacy, and I am excited to embark on the journey to take them to even greater heights.”
With over 20 years of experience, he has also worked at companies like Radio Mirchi, Dcube and EAI Education.