Rajaraman Sundaram joins Viacom18 as business head of Colors Tamil

Moves from Asianet

Sep 27, 2021 04:03:00 PM | Article | Campaign India Team Share - Share to Facebook

Viacom18 has announced the appointment of Rajaraman Sundaram as business head, Colors Tamil. 
In his new role, he will be responsible for scaling up the overall business strategy and operations of the channel. 
Sundaram will report to Rajesh Iyer, head - regional entertainment (Bangla, Odia, Tamil and Gujarati Clusters), Viacom18.
He moves from Asianet, where he was business head. 
Iyer said, “Since the launch of Colors Tamil, the channel has been on an exceptional journey - being the youngest challenger brand in a region that is known to be India’s most rewarding regional broadcast market. Having built a distinct identity for ourselves, we now look forward to kickstarting the next phase of our growth. Raja, with his extensive experience across the entire value chain of broadcast entertainment, is aptly suited to lead Colors Tamil into its next phase.”
Sundaram said, “I am elated to join the leadership team at Colors Tamil. Colors Tamil has been a pioneer in bringing breakthrough content that continues to engage and entertain Tamil viewers across the globe and I’m looking forward to strengthening the channel’s overall value proposition and drive it to greater heights.”
With over 20 years of experience, he has also worked with companies like Hathway Cable and Datacom and has led teams at NDTV Imagine, Star India and Vijay Television.