PR Opinion
Danish Malik
Nov 06, 2024

An insider’s playbook to PR crisis mitigation

In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.

Uncontrolled social media use can quickly spiral into a PR crisis, turning what was once an asset into a brand's biggest vulnerability.Source: Freepik

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