What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.
MPG to retain name and identity; Euro RSCG 4D India to operate as Havas Digital Group, a new brand
Sony Max rings in changes in packaging and programming, adds new movies to library including over 50 regional titles dubbed in Hindi
Dabur has unveiled a new contemporary look and revamped packaging for its honey brand, Dabur Honey. The new logo features a red eye that refers to the 'Eye of Good Health' and will feature on every product range of Dabur in a different colour.To further extend its brand equity, Dabur has released a compilation of honey-based recipes, titled ‘Big Bee’s Secret Honey Recipes.’ Amitabh Bachchan, after whom the book is titled, is the brand ambassador of Dabur Honey along with M S Dhoni.
The Videocon Group has embarked upon a massive rebranding exercise in order to position itself as a ‘younger, fresher, eco-friendly and a ‘with-it’ brand; ahead of its foray into diverse areas such as DTH and telecom.
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