rebranding

Mar 31, 2019

Blog: The world's most difficult branding exercise

What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.

Sep 25, 2012

Euro RSCG is now Havas

MPG to retain name and identity; Euro RSCG 4D India to operate as Havas Digital Group, a new brand

May 29, 2012

Max 'refreshes' post IPL, with 25 to 30 pc of marketing budget

Sony Max rings in changes in packaging and programming, adds new movies to library including over 50 regional titles dubbed in Hindi

Oct 08, 2009

Dabur Honey gets a new look

Dabur has unveiled a new contemporary look and revamped packaging for its honey brand, Dabur Honey. The new logo features a red eye that refers to the 'Eye of Good Health' and will feature on every product range of Dabur in a different colour.To further extend its brand equity, Dabur has released a compilation of honey-based recipes, titled ‘Big Bee’s Secret Honey Recipes.’ Amitabh Bachchan, after whom the book is titled, is the brand ambassador of Dabur Honey along with M S Dhoni.

Jul 09, 2009

Videocon’s new logo pushes ‘change’

The Videocon Group has embarked upon a massive rebranding exercise in order to position itself as a ‘younger, fresher, eco-friendly and a ‘with-it’ brand; ahead of its foray into diverse areas such as DTH and telecom.