rebranding
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Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
Rebranding done right: Lessons from Zomato’s evolution to Eternal
Zomato’s transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their rebranding efforts and reshape consumer perceptions, says Dot Media CEO and co-founder.
Why is PVMA missing ‘U’?
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.
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An insider’s playbook to PR crisis mitigation
In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.
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Sheth Group's orange dot mystery reveals a fresh rebrand
Revving up for its public listing, the realty company’s mysterious campaign reveals a flashy rebrand and a target of INR 3,000 crore in FY24-25.
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Burson makes a bright entry globally, reveals new products, services and academy
The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.
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