rebranding
Blog: The world's most difficult branding exercise
What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.
Euro RSCG is now Havas
MPG to retain name and identity; Euro RSCG 4D India to operate as Havas Digital Group, a new brand
Max 'refreshes' post IPL, with 25 to 30 pc of marketing budget
Sony Max rings in changes in packaging and programming, adds new movies to library including over 50 regional titles dubbed in Hindi
Dabur Honey gets a new look
Dabur has unveiled a new contemporary look and revamped packaging for its honey brand, Dabur Honey. The new logo features a red eye that refers to the 'Eye of Good Health' and will feature on every product range of Dabur in a different colour.To further extend its brand equity, Dabur has released a compilation of honey-based recipes, titled ‘Big Bee’s Secret Honey Recipes.’ Amitabh Bachchan, after whom the book is titled, is the brand ambassador of Dabur Honey along with M S Dhoni.
Videocon’s new logo pushes ‘change’
The Videocon Group has embarked upon a massive rebranding exercise in order to position itself as a ‘younger, fresher, eco-friendly and a ‘with-it’ brand; ahead of its foray into diverse areas such as DTH and telecom.
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