influencer marketing

May 30, 2024

Robinhood and Dot Media collaborate to combat hunger

The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.

May 28, 2024

Ministry of Consumer Affairs seeks integrated social media agency

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

May 08, 2024

Ministry of Mines hunts for new integrated social media agency

The pitch is currently taking place in New Delhi, with the chosen agency looking to be onboarded for the duration of one year.

Apr 12, 2024

Colgate takes on the not-so-sweet problem of forgetting to brush at night

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

Apr 04, 2024

Over 70% of brands are investing in influencer marketing in India, says new EY report

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Mar 22, 2024

From ‘credible?’ to ‘incredible!’: Measuring influencers' influence

Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear