influencer marketing

Mar 22, 2022

The brand ambassador space is so cluttered that you forget who is endorsing what: Gaurav Sinha

The head of marketing and PR at Audi India discusses the brand’s ‘Friends of Audi’ strategy, a different approach to influencer marketing, sales numbers, and more…

Jan 12, 2022

Opinion: How residential real estate can leverage social media influencer marketing

The author highlights the importance and advantages of influencer marketing - both micro and nano for the residential real estate sector

Nov 29, 2021

Optiminastic Media launches digital influencer marketing platform

Called Click2Collab, the platform aims to link influencers to brands and agencies

Oct 20, 2021

Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic

The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay

Sep 15, 2021

Agencies sign ‘world-first’ standards to prevent alcohol marketing by influencers reaching kids

Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies