By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says the author
The two cities contribute close to 47 per cent of the influencers
Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.
Data Science is delivering better results for brands looking at influencer marketing
Buzzoka expects the service to allow brands match the audience with the right local celebrity
Here are five questions that can help decide if your influencer marketing program is more of hype and less of help.
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