Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.
Data Science is delivering better results for brands looking at influencer marketing
Buzzoka expects the service to allow brands match the audience with the right local celebrity
Here are five questions that can help decide if your influencer marketing program is more of hype and less of help.
Sowmya Iyer, founder and CEO, DViO digital, speaks about the various dilemmas confronting marketers these days.
There are no real agencies that are channelising and monetising the power of the social media influencers
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