influencer marketing

Apr 16, 2021

Over 50% of marketers to increase influencer marketing spends in 2021: study

The findings also state that influencer marketing could become a part of affiliate campaigns

Oct 29, 2020

Opinion: Essential tips for marketers to better measure influencer campaigns

By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says the author

Jul 13, 2020

Majority of Indian influencers come from Mumbai and Delhi: Report

The two cities contribute close to 47 per cent of the influencers

Oct 14, 2019

Opinion: How to fight the brand terrorists?

Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.

Jul 01, 2019

Opinion: How to spot the right set of influencers?

Data Science is delivering better results for brands looking at influencer marketing

Feb 05, 2019

Buzzoka launches regional celebrity services

Buzzoka expects the service to allow brands match the audience with the right local celebrity