influencer marketing
Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic
The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay
Agencies sign ‘world-first’ standards to prevent alcohol marketing by influencers reaching kids
Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies
Opinion: The emergence of micro-influencers and its union with PR
The author suggests ways brands can maximise ROI with the help of this new phenomenon
Influencers (and celebs and sports stars) have less influence than you might think
TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson
ASCI’s influencer marketing guidelines: A look at the industry response
Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far
Opinion: Marketing’s future lies with influencers
The author describes how brands can make the most of the situation
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