influencer marketing

Oct 20, 2021

Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic

The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay

Sep 15, 2021

Agencies sign ‘world-first’ standards to prevent alcohol marketing by influencers reaching kids

Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies

Aug 30, 2021

Opinion: The emergence of micro-influencers and its union with PR

The author suggests ways brands can maximise ROI with the help of this new phenomenon

Jul 15, 2021

Influencers (and celebs and sports stars) have less influence than you might think

TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson

Jul 13, 2021

ASCI’s influencer marketing guidelines: A look at the industry response

Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far

Jul 09, 2021

Opinion: Marketing’s future lies with influencers

The author describes how brands can make the most of the situation