influencer marketing
Opinion: Essential tips for marketers to better measure influencer campaigns
By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says the author
Majority of Indian influencers come from Mumbai and Delhi: Report
The two cities contribute close to 47 per cent of the influencers
Opinion: How to fight the brand terrorists?
Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.
Opinion: How to spot the right set of influencers?
Data Science is delivering better results for brands looking at influencer marketing
Buzzoka launches regional celebrity services
Buzzoka expects the service to allow brands match the audience with the right local celebrity
Opinion: Is your influencer marketing all-hype and no-help?
Here are five questions that can help decide if your influencer marketing program is more of hype and less of help.
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