influencer marketing

Oct 29, 2020

Opinion: Essential tips for marketers to better measure influencer campaigns

By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says the author

Jul 13, 2020

Majority of Indian influencers come from Mumbai and Delhi: Report

The two cities contribute close to 47 per cent of the influencers

Oct 14, 2019

Opinion: How to fight the brand terrorists?

Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.

Jul 01, 2019

Opinion: How to spot the right set of influencers?

Data Science is delivering better results for brands looking at influencer marketing

Feb 05, 2019

Buzzoka launches regional celebrity services

Buzzoka expects the service to allow brands match the audience with the right local celebrity

Oct 31, 2018

Opinion: Is your influencer marketing all-hype and no-help?

Here are five questions that can help decide if your influencer marketing program is more of hype and less of help.