influencer marketing
Opinion: How to fight the brand terrorists?
Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.
Opinion: How to spot the right set of influencers?
Data Science is delivering better results for brands looking at influencer marketing
Buzzoka launches regional celebrity services
Buzzoka expects the service to allow brands match the audience with the right local celebrity
Opinion: Is your influencer marketing all-hype and no-help?
Here are five questions that can help decide if your influencer marketing program is more of hype and less of help.
A practical guide to influencer marketing
Sowmya Iyer, founder and CEO, DViO digital, speaks about the various dilemmas confronting marketers these days.
Blog: A little bit of influence always helps
There are no real agencies that are channelising and monetising the power of the social media influencers
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