influencer marketing
The brand ambassador space is so cluttered that you forget who is endorsing what: Gaurav Sinha
The head of marketing and PR at Audi India discusses the brand’s ‘Friends of Audi’ strategy, a different approach to influencer marketing, sales numbers, and more…
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Opinion: How residential real estate can leverage social media influencer marketing
The author highlights the importance and advantages of influencer marketing - both micro and nano for the residential real estate sector
Optiminastic Media launches digital influencer marketing platform
Called Click2Collab, the platform aims to link influencers to brands and agencies
Opinion: Why disturbing disclosure trends could ruin influencer marketing
Bad disclosure is bad influencer marketing
Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic
The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay
Agencies sign ‘world-first’ standards to prevent alcohol marketing by influencers reaching kids
Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies
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