influencer marketing

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Buzzoka launches regional celebrity services
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Feb 05, 2019

Buzzoka launches regional celebrity services

Buzzoka expects the service to allow brands match the audience with the right local celebrity

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Opinion: Is your influencer marketing all-hype and no-help?
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Oct 31, 2018

Opinion: Is your influencer marketing all-hype and no-help?

Here are five questions that can help decide if your influencer marketing program is more of hype and less of help.

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A practical guide to influencer marketing
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Feb 20, 2018

A practical guide to influencer marketing

Sowmya Iyer, founder and CEO, DViO digital, speaks about the various dilemmas confronting marketers these days.

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Blog: A little bit of influence always helps
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Jan 31, 2018

Blog: A little bit of influence always helps

There are no real agencies that are channelising and monetising the power of the social media influencers

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Ethical crackdown: Regulating Singapore’s influencer scene
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May 11, 2016

Ethical crackdown: Regulating Singapore’s influencer scene

Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?