Marketing Opinion
Vikram Kharvi
Apr 07, 2025

From hashtags to headaches: Brands rethink influencer ties

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.

Shows like India's Got Latent with their regressive content often make brands reexamine their influencer associations.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

5 India 2030: Middle class majority to fuel shift to experience-led spending

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

10 IPL ads: High stakes, low recall, and smarter plays

Related Articles

Beyond the follower count: When influence meets due diligence
Marketing
Apr 23, 2025
Chandan Bagwe

Beyond the follower count: When influence meets due ...

An insider’s playbook to PR crisis mitigation
PR
Nov 06, 2024
Danish Malik

An insider’s playbook to PR crisis mitigation

Influencer marketing: From endorsements to authenticity and live experiences
Marketing
Mar 03, 2025
Yagini Jain

Influencer marketing: From endorsements to ...

What the Microsoft-CrowdStrike outage means for brand reputation
Advertising
Jul 22, 2024
Shawn Lim

What the Microsoft-CrowdStrike outage means for ...

Just Published

EssenceMediacom retains top spot in April's APAC media league
Media
21 hours ago
Matthew Keegan

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

How smarter mobile ads are beating big-budget campaigns: Report
Advertising
22 hours ago
Staff Reporters

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

The power of DOOH: Making 'the goldfish' remember your brand
Advertising
23 hours ago
Harpreet Singh

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
Advertising
23 hours ago
Emma Thumann

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.