Amazon Echo adds Amitabh Bachchan's voice

Users can get access to the actor's voice on the device for Rs 149 a year

Aug 19, 2021 04:37:00 AM | Article | Campaign India Team Share - Share to Facebook

Amazon India has announced that it has added Amitabh Bachchan's voice to its Echo devices. 
Users can purchase this experience at an introductory price of Rs 149 for a year. Users can ask Bachchan questions like what's the weather, wish him good morning, or also get anecdotes from his movies, poetry by Shri Harivansh Rai Bachchan and other quotes.
Instead of using the default word Alexa, users can wake the device by saying 'Amit Ji'. 
Puneesh Kumar, country leader for Alexa, Amazon India, said, "At Amazon and Alexa, we consistently innovate on behalf of our customers and building the Amitabh Bachchan celebrity voice experience with one of India’s most iconic voices has been a labour of love. Creating the world’s first bilingual celebrity voice required us to invent and re-invent across almost every element of speech science-wake word, speech recognition, neural text-to-speech and more. While we are proud of the many India-first innovations and desi-delighters in this, it’s still day one and we will continue to enrich this experience as science evolves."