Airtel's latest campaign looks at rural connect

Airtel has unveiled its latest campaign highlighting its network services. Rediffusion Y&R has created the campaign, which is targeted mainly at rural audiences. Commenting about the campaign, Deepesh Jha, creative head  (Airtel), Rediffusion Y&R said, "The brief was to continue the network message in the mass/ rural context. The Airtel platform on network has been billed as "Atoot bandhan. Atoot Network.""

by Campaign India Team