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This week's Adland Rockstar is Sangeeta Velegar, senior creative director, Dentsu Communications. How did you get into advertising? I was always pretty clear that I wanted to write. And when I did my Mass Communications, I realised rather quickly that journalism may not be it.
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Why a blanket ban could do more harm than good, particularly for brands that have built strong cultural properties in the fashion and lifestyle space.
The film uses real stories to highlight how timely educational support helped students rebuild their futures after the pandemic.
The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.
Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.