Adfest 2017: 35 shortlists for India

Shortlists announced across Design, Effective, Film Craft, Film, Interactive Lotus, Media Lotus, New Director, Press, Print Craft and Radio

Mar 22, 2017 08:43:00 AM | Article | Campaign India Team

India received 35 shortlists on day one of Adfest 2017. 
McCann Worldgroup India dominates the list with 16 shortlists. BBDO has five, followed by Taproot Dentsu which has four. 
Cheil Worldwide India (three), Crazy Few Films (two), Dentsu Webchutney (two), Flying Saucer Films, Leo Burnett and Tubelight Films are also in the running.
Design Lotus
McCann Worldgroup India has the lone shortlist in this category, for its entry 'The Dancing Letters' for Maharashtra Dyslexia Association.
Effective Lotus
BBDO India's 'Share the Load' for Ariel Matic is the only shortlist in this category.
Film Craft  Lotus
Eight Indian entries have made the shortlist in this category. 
BBDO's 'Dads #ShareTheLoad' for Ariel Matic has two shortlists. Crazy Few Films also has two shortlists for 'Samsung Cares' for Samsung Electronics.
As does Taproot Dentsu for work done on Adidas.
Flying Saucers entry for 'The Case Video Must Go On' for 'Indian Confederation of NGOs' has also made the cut. 
Tubelight Films' 'Mr Lamba Naam' for Cello Pens is also in contention.
Film Lotus 
Six Indian entries are in contention in this category.
Cheil has two shortlists for 'Samsung Service'. Taproot Dentsu has two shortlists in this category too for Adidas.
BBDO's 'Dads #ShareTheLoad' has a shortlist in this category too.
McCann's 'Magician' entry for PNB Metlife has a shortlist. 
Interactive Lotus
BBDO's 'Dads #ShareTheLoad' has a shortlist in this category too. 
Media Lotus
Dentsu Webchutney has two shortlists for work done for Jaslok Hospital. As does McCann for Dettol. 
Cheil (for Samsung) and Leo Burnett (for Olx) have a shortlist each.
McCann Worldgroup's entries titled 'Cat', 'Dog' and 'Rabbit' for 'World For All' have earned a shortlist each in this category.
Press Lotus 
The three entries by McCann's for 'World For All' have made the list in this category too.
Print Craft Lotus
McCann Worldgroup India has four shortlists in this category for work done for 'World for All'.
Radio Lotus
McCann Worldgroup India has two shortlists in this category too. One comes for Ixigo while the other is for Nescafe.