Manasi Parekh features in Malabar Gold & Diamonds’ new bridal campaign

Malabar Gold & Diamonds has announced National Award-winning actor Manasi Parekh as one of the lead faces of the new edition of its ‘Brides of India’ campaign. Parekh, known for her roles in Jhamkudi, Kutch Express, Maharani and Misri, represents the cultural and aesthetic identity of Gujarat within a broader ensemble featuring Alia Bhatt, Kareena Kapoor Khan, Anil Kapoor and NTR Jr. Her inclusion positions Gujarati bridal heritage within a national and international creative framework.

The brand, which has a strong footprint across India and global markets, uses this edition of the campaign to underline the relevance of traditional craftsmanship while acknowledging the preferences of the contemporary bride. Parekh is presented in traditional Gujarati jewellery complemented with modern detailing, reflecting the interplay of heritage and innovation that defines evolving bridal design in the state.

Parekh expressed enthusiasm about joining the campaign, stating that it was meaningful to represent Gujarat alongside well-known film personalities. She noted that ‘Brides of India’ celebrates the customs and traditions that make Indian weddings distinctive. She also described the association as personal because of her family’s long-standing involvement in the jewellery business, adding that appearing in the campaign felt like a moment of continuity between her upbringing and her professional life. She emphasised her intent to showcase Gujarati artistry and culture to audiences across India and abroad.

The campaign is currently running across television, print, digital platforms, social media and outdoor media, with targeted outreach to Gujarat and the wider global Gujarati community. As Malabar Gold & Diamonds expands its presence across markets, ‘Brides of India’ continues to highlight regional identity, cultural heritage and responsible jewellery buying.