Robert Sawatzky
Jan 15, 2024

Why BBDO chief Andrew Robertson sees value in humour

SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

12 hours ago

Srinivasan K Swamy elected as AAAI president, ...

With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.

15 hours ago

WPP Media wins Mastercard’s global media account ...

The $180 million win ends the 10-year relationship between Mastercard and Carat.

15 hours ago

Wikipedia parent set to pick Spin as social media ...

Shop will create social video campaigns for the online encyclopedia.