Advertising Media Marketing Digital In-Depth
Vinita Bhatia
Feb 24, 2025

How BBDO plans to rewrite the rules of creativity with ‘Do Big Things’

With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns that drives cultural and business impact.

Josy Paul, chairman and chief creative officer, BBDO India against the 'Do Big Things' backdrop.

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