BBDO India bags NIIT creative account

Homegrown skills and talent development organisation NIIT Ltd has chosen BBDO India as its creative and strategy partner. According to the sources familiar with the pitch, Campaign understands the mandate will see BBDO take on the duties for mainline and social for NIIT Digital—a learner experience online platform.

Campaign India has also learned from sources that the final result followed an offline pitch called by the brand, reportedly wherein several known agencies marked their participation.

Sources have also told Campaign that Indigo Consulting, Publicis Communications’ specialist digital agency picked by the brand as its digital partner in 2018, has seized work with the company.

NIIT Digital offers access to complete course-related information such as learner dashboard, learning schedule, self-paced learning content, live sessions, assessments, faculty and learner engagement, and other related delivery services.

NIIT Digital is a part of NIIT Ltd, a global talent development organisation, engaged in building skilled human capital and enhancing workforce talent worldwide. It offers training and development solutions to Individuals, enterprises and institutions. The group comprises of NIIT Limited (NIIT) and NIIT Learning Systems Limited (NIIT MTS). The company was set up in 1981 and has a footprint across 30 nations.

Campaign has reached out to NIIT for comment.