There were six sessions on Day 2 at AdAsia 2011.
The sessions included:
an interaction between Joseph Tripodi and Prasoon Joshi on the 'New rules of Engagement'.
Bob O'Leary moderated a session on 'Media Fragmentation'. The session also featured Mainardo De Nardis and Kelly Clark.
Will Sansom gave us 'Ideas that are contagious'.
BBDO's Chris Thomas and Simon Bond elaborated about 'Acts, not ads'.
- Vikram Sakhuja featured in the last session, 'Building brands in a trust deficit world'.
You can also view our video interviews with Maxus' Kelly Clark and the responses we got to a question on whether clients are asking for customised solutions for the 'many Indias', a term that is being mentioned often at the conference.