Speaking about the association, Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) commented, “Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand’s face, he will be instrumental in communicating the benefits to consumers across the country. It is our privilege to be associated with an actor of his calibre and excellent standing in the entertainment industry.”
Added Abhishek, "I am delighted to be associated with the brand which has combined technological innovation with a range of products. Videocon d2h is the only one which epitomizes the true meaning of direct–to-home as it connects the viewer directly through their latest product offerings, which no other brand has to offer currently. These satellite Products receive DTH services directly, they do not need a set top box”.
Videocon d2h also unveiled an array of the its satellite product range consisting of satellite LCDs, satellite colour TVs, satellite DVDs and satellite box offering direct-to-home services.
The creative duties for Videocon d2h are handled by Publicis Ambience.