Digital Research and Rankings
Campaign India Team
Jun 03, 2025

71% of CMOs to invest over $10 million in GenAI annually: Study

83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG.

AI and GenAI remain at the top of the CMO agenda even amid the latest wave of turbulence in global markets, finds a BCG report. | Image credit: Freepik.com

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Akasa Air puts ground crew in the spotlight

4 Akasa Air puts ground crew in the spotlight

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

6 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

8 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

9 India’s online gaming bill redraws the playing ad-spend playbook

Spotify tunes up for programmatic advertising push

10 Spotify tunes up for programmatic advertising push

Related Articles

AI gets personal, but can it get it right?
Marketing
Jun 03, 2025
Vyshak Venugopalan

AI gets personal, but can it get it right?

The CMO’s MO: Sapna Desai urges brands to go digital, but not ditch the human touch
Marketing
Feb 05, 2025
Little Yadav

The CMO’s MO: Sapna Desai urges brands to go ...

Is generative AI eroding media's ethical core?
Digital
Nov 04, 2024

Is generative AI eroding media's ethical core?

HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
Digital
Jul 03, 2024
Campaign India Team

HCLTech and IBM launch generative AI Centers of ...

Just Published

Edelman hires Saatchis creative chief Kate Stanners for top international role
PR
15 hours ago
Charlotte Rawlings

Edelman hires Saatchis creative chief Kate Stanners ...

She will report into Edelman’s global CCO Judy John and president of international Ed Williams

Lego ad calls 'play' with array of characters performed by Tom Holland
Advertising
16 hours ago
Lucy Shelley

Lego ad calls 'play' with array of characters ...

Film directed by Los Peréz and features Holland’s brothers.

BBC assigns $401 million media planning and buying business
Advertising
17 hours ago
Beau Jackson

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

When Milind Soman gets schooled on bread
Advertising
18 hours ago
Campaign India Team

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.