Marketing Digital Opinion
Vyshak Venugopalan
Jun 03, 2025

AI gets personal, but can it get it right?

As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the real test lies in balancing speed, strategy and consumer trust.

in July 2024, IPG Health’s Studio Rx created ‘Rxies’ with generative AI, transforming hand-drawn sketches into 20+ production-ready assets at scale.

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