Digital Opinion
Charles Dangibeaud
Nov 04, 2024

Is generative AI eroding media's ethical core?

SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

3 ‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

Agency of the Year 2024 winners: South Asia

4 Agency of the Year 2024 winners: South Asia

Weekend Fun: The Blue Film Festival

5 Weekend Fun: The Blue Film Festival

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Varun Katyal launches Clapboard

8 Varun Katyal launches Clapboard

Godrej unveils brand refresh with INR 1,500 crore marketing blitz

9 Godrej unveils brand refresh with INR 1,500 crore marketing blitz

Zepto’s Jarvis move sparks the in-sourcing vs outsourcing debate

10 Zepto’s Jarvis move sparks the in-sourcing vs outsourcing debate

Related Articles

'Centre on people': Meta's monetisation lead on the rise of generative AI tools
Advertising
Apr 02, 2024
Shawn Lim

'Centre on people': Meta's monetisation lead on the ...

Adoption of generative AI technology is trailing behind employee usage and consumer demand: Adobe
Digital
Nov 28, 2023
Campaign India Team

Adoption of generative AI technology is trailing ...

The CMO's MO: Kimmy Babbar is turning gears to market manufacturing in a digital world
Marketing
Oct 30, 2024
Vinita Bhatia

The CMO's MO: Kimmy Babbar is turning gears to ...

The CMO’s MO: Pawan Jagnik urges marketers to treat their CEOs as their CMOs
Marketing
Oct 24, 2024
Vinita Bhatia

The CMO’s MO: Pawan Jagnik urges marketers to treat ...

Just Published

Vivo’s #SwitchOff campaign is a timely call to disconnect
Advertising
7 minutes ago
Campaign India Team

Vivo’s #SwitchOff campaign is a timely call to ...

In its sixth edition, the smartphone’s integrated campaign encourages families to disconnect and create joyous bonds.

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
Opinion
36 minutes ago
Prabhakar Mundkur

Unpacking Omnicom-IPG merger: Bigger, bolder, and ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed Publicis deal, especially on leadership and culture.

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
Advertising
2 hours ago
Rahat Kapur

Omnicom and IPG 'huddling together as cold winds ...

S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.

Mahindra Thar Roxx, Bajaj Freedom 125 bag top honours at Autocar Awards 2025
Awards
20 hours ago
Campaign India Team

Mahindra Thar Roxx, Bajaj Freedom 125 bag top ...

15 cars and 13 bikes were nominated for the Autocar 'Car of the Year' and 'Bike of the Year Awards'.