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The shortlist for Emvies 2008 has been announced. 53 case studies in total have been shortlisted and 22 entries are from Mindshare. MindShare's Kurkure - India's First Brand Train - Kurkure Express, Rediffusion DYR's Juice Salon - Juice Escalator and O&M's Lifebuoy Soap - Lifebuoy Gurudwara Activation have been shortlisted under the best media innovation – ambient media / out-of-home category.
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Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.