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The shortlist for Emvies 2008 has been announced. 53 case studies in total have been shortlisted and 22 entries are from Mindshare. MindShare's Kurkure - India's First Brand Train - Kurkure Express, Rediffusion DYR's Juice Salon - Juice Escalator and O&M's Lifebuoy Soap - Lifebuoy Gurudwara Activation have been shortlisted under the best media innovation – ambient media / out-of-home category.
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