53 case studies have been shortlisted at the Emvies 2008.

The shortlist for Emvies 2008 has been announced. 53 case studies in total have been shortlisted and 22 entries are from Mindshare. MindShare's Kurkure - India's First Brand Train - Kurkure Express, Rediffusion DYR's Juice Salon - Juice Escalator and O&M's Lifebuoy Soap - Lifebuoy Gurudwara Activation have been shortlisted under the best media innovation – ambient media / out-of-home category. 

For the best media innovation – cinema category, Mediaedge: CIA's Nivea Soft Moisturizer - Stay Simply Beautiful, MPG's Good Year - Tara Rum Pum (TRRP) Association, MindShare's Castrol GTX - Castrol GTX Drives Bollywood and Maxus's Reebok - Reebok Hitting the Winning Goal have been shortlisted. 

MindShare's BRU Cappuccino - One is not enough and HSBC Premier Re-Launch - The new HSBC Premier Mobile Handset; Tribal DDB's Big 92.7 FM - Voice Scrapping and Madison Media's Cadbury Dairy Milk - A Twist in the story have been selected under the best media innovation-digital category.

Rediffusion DYR's Kaya Skin Clinic- Painless Hair Removal, OgilvyOne Worldwide's Reliance Systematic Investment Plan - SIP Retail Plan, Ogilvy & Mather Advertising's Asian Paints - Cinderella-Glow in dark paint and Lodestar Universal's Brufen Softra - The art of writing! have been shortlisted in the best media innovation-direct marketing category.
 
For the best media innovation in events category, Percept D'Mark's Hercules Cycle - Mumbai-Pune Cycle Race, MindShare's Wheel - Phir Se Khoj Jaari Hai and Lifebuoy - Mission Safai and Maxus's Chivas Regal - "Chivas" effectively reaches out to 8MN Core consumers have been shortlisted. For the best media innovation: print category, MindShare's Kurkure - Kurkure with a difference, AXE Deodorant - Check Mate-'S' and Rin Supreme Bar: Now Becomes Surf Excel Bar - Good News and Madison Communications' Axis Bank - Everything is the same except one change have been shortlisted.  

Lodestar Universal's Tata Indica Xeta Peppy - RJ Test Drive, Maxus India's Vodafone - Song Tagging-From Exposure to Revenue, Madison Communications' McDonald's Home Delivery - McDelivery-Breakfast with Malishka & Nitin and Saffola (World Heart Day) - Radio Mumbai-Bringing Mumbai together have been made it to the best media innovation: radio category shortlist. For the best media innovation: TV category, Mudra Radar's Reliance Power IPO - Reliance Power On, India On, TME's Parle Hide & Seek - Who can dance the Hide-n-Seek dance?, MindShare's Venus Water Heaters - The heat is on… and Wheel - Wheel Smart Shrimati Ke Nuske and Maxus India's Vodafone - Even God took 7 days to create earth have been shortlisted.

For the best media research category, MindShare's Motorola - Live 3.0 and English Premiere League - The Engagement Quotient Tester, Starcom Worldwide's The Mobile Store - 2008-09 expansion plans in terms of retail outlets and Lodestar Universal's Westside Index - A guide to Business expansion for Trent Ltd. Under the best integrated campaign category, MindShare's ENO - Relief in 6 seconds at key acidity occasions and locations and Dove Haircare – Beautiful, Lodestar Universal's Club Mahindra - A formula to spread Happiness and Maxus India's Vodafone - Inventing the "Power of Day One" have made it to the shortlist. 

MindShare's Rin Supreme Bar : Now becomes Surf Excel Bar - Good News, Dove Haircare - Redefining the depiction of real beauty and Clinic Plus - Adventures of Chulbuli, Lodestar Universal's Amul - Going Against the flow & Succeeding have made it to the best media strategy-consumer products shortlist.  

For the best media strategy-consumer durables, MindShare's Motorola - Mr. Mani or Mr. Moneybags? The great Indian Marketer's dilemma and Lodestar Universal's Microsoft Windows Vista - Windows 'WOW'-The breakthrough VISTA Launch have been shortlisted. For the best media strategy-services, MindShare's HSBC Corporate - Green Solutions for Green People, Lodestar Universal's Tata Tele Services – VASonomics, Maxus India's Tata Sky - Tata Sky opens up new sources of revenue through media tie-ups and Vodafone - Vodafone Launch in India have been shortlisted. For the best media strategy-media/media property, Red FM's Red FM - A day in the life of the listener, MindShare's English Premiere League - Scoring the goal-for ESPN and Star Movies - Jack out of the Box have been shortlisted.