Campaign India Team
Dec 04, 2017

Mindshare sweeps Campaign South Asia AOY 2017

The jury observed that the bar for creativity has been raised across the spectrum

Mindshare sweeps Campaign South Asia AOY 2017
Mindshare swept the Campaign South Asia Agency of the Year Awards 2017 bagging 14 awards including four Golds and the South Asia 'Media Agency of the Year' title. 
 
In the people categories, Mindshare bagged two winners and three runner-ups awards with a total dominance in categories like the 'Engagement planner of the Year'.
 
Mindshare's influence spread beyond its core business of media and it also bagged a Gold for the Digital Agency of the Year in Pakistan while Mindshare India also bagged Gold in the 'South Asia Mobile Marketing Agency of the Year' category.
 
"The quality of the entries has been nothing short of stupendous. One of the things that I would like to see in the future is how the content, digital and consumer piece come together and more cases of a single agency spearheading an integrated marketing approach that leads directly to execution," said Lokesh Kataria, head of marketing- India and South Asia, Mattel Toys and a member of the jury.
 
Ogilvy bagged the South Asia 'Creative Agency of the Year' title for its ability to transform from a creative agency to a modern marketing agency with the right set of resources, tools and services, which helped shape truly integrated work.
 
"What particularly impressed me was the focus on young talent and on talent that would not have been typically hired by agencies - sociologists, anthropologists, design thinking strategists which shows that agencies are waking up to the changes that the world of business is seeing. What I would like to see in the future is more focus on technology, disruptive campaigns, less focus on size and scale of agencies," said Apurva Chamaria, global head of corporate marketing, HCL Technologies, another jury member.
 
Isobar India won the South Asia 'Digital Agency of the Year' award for utilising data, customer experience, technology expertise and platform management to create seamless experiences and focusing on its ideology of ‘ideas without limits’.
 
A total of 20 Golds, 15 Silvers and 13 Bronze awards were handed out this evening. 
 
"The empowering bit about this exercise was the realisation that across South Asia, the bar of creativity has been set much higher and that is wonderful," said Humsa Dhir, SVP and head, PR and corporate communications, Sony Pictures Networks India and jury member South Asia Agency of the Year Awards 2017. 
 
Here are all the winners by category:
 

<< 2017 Agency of the Year Awards home page

AGENCY CATEGORIES

India Media Agency of the Year

  • Gold: Mindshare India
  • Gold: PHD India
  • Silver: Lodestar UM
  • Bronze: MediaCom Communications Pvt Ltd

Pakistan Media Agency of the Year

  • Gold: OMD Pakistan
  • Silver: PHD Pakistan
  • Bronze: Mindshare Pakistan Pvt. Ltd

Rest of South Asia Media Agency of the Year

  • Gold: Mindshare Sri Lanka
  • Silver: MEC Sri Lanka
  • Bronze: Mindshare Bangladesh

South Asia Media Agency of the Year

  • Gold: Mindshare

India Creative Agency of the Year

  • Gold: Ogilvy India
  • Silver: McCann Worldgroup India
  • Bronze: TBWA\ India

Pakistan Creative Agency of the Year

  • Gold: Orientm McCann Pakistan
  • Silver: Ogilvy & Mather Pakistan
  • Bronze: BBDO Pakistan

Rest of South Asia Creative Agency of the Year

  • Gold: BBDO Lanka
  • Gold: LEO BURNETT SRI LANKA
  • Silver: TBWA\Sri Lanka

South Asia Creative Agency of the Year

  • Gold: Ogilvy & Mather

India Digital Agency of the Year

  • Gold: Isobar India
  • Silver: Dentsu Webchutney
  • Bronze: WATConsult

Pakistan Digital Agency of the Year

  • Gold: Mindshare Pakistan Digital
  • Silver: Ogilvy & Mather Pakistan
  • Bronze: OMD Pakistan

Rest of South Asia Digital Agency of the Year

  • Gold: Maxus Bangladesh
  • Gold: MAGNITO DIGITAL
  • Silver: Analyzen Bangladesh Limited
  • Bronze: Mindshare Bangladesh

South Asia Digital Agency of the Year

  • Gold: Isobar India

South Asia Independent Agency of the Year

  • Gold: ibs
  • Silver: Social Kinnect
  • Bronze: The Social Street

South Asia PR Agency of the Year

  • Gold: Edelman India
  • Silver: Genesis Burson-Marsteller
  • Silver: MSL India
  • Bronze: Value 360 Communications

South Asia Specialist Agency of the Year

  • Gold: iProspect India
  • Silver: The Social Street
  • Bronze: Kinetic

South Asia Mobile Marketing Agency of the Year

  • Gold: Mindshare India
  • Silver: Isobar Mobile
  • Bronze: Sparkt

South Asia Social Media Agency of the Year

  • Gold: Isobar Social
  • Silver: Mindshare India
  • Bronze: ibs

PEOPLE CATEGORIES

South Asia Account Person of the Year

  • Winner: Rahul Marwaha - Interactive Avenues Pvt. Ltd.
  • Runner-up: Varsha Sethia - Mindshare India

South Asia Agency Head of the Year

  • Winner: Ashish Bhasin - Dentsu Aegis Network
  • Runner-up: Vivek Bhargava - DAN Performance Group

South Asia Creative Person of the Year

  • Winner: Hemant Shringy - BBDO India

South Asia Corporate Communications Team of the Year

  • Winner: Havas Media Group India's Corporate Communication Team - Havas Media Group India

South Asia New Business Development Team of the Year

  • Winner: Team Womb - The Womb
  • Runner-up: Team Ali Haider - m/SIX Pakistan
  • Runner-up: Havas Media Group India's Business Development Team - Havas Media Group India

South Asia Strategic/Brand Planner of the Year

  • Winner: Tulsi Menon - The Womb
  • Runner-up: Rajat Mendhi - BBDO India

South Asia Channel/Engagement Planner of the Year

  • Winner: Makarand Nadkarni - Mindshare India
  • Runner-up: Ruchir Bajoria - Mindshare India

South Asia Talent Management Person/Team of the Year

  • Winner: Roopa Badrinath & Talent Team of J. Walter Thompson South Asia - J. Walter Thompson
  • Runner-up: IPG Mediabrands India Talent Team - IPG Mediabrands India

South Asia Young Achiever of the Year

  • Winner: Arqam Tabani - Mindshare
  • Runner-up: Madhura Ranade - Isobar India
  • Runner-up: Divya Ramakrishnan - Mindshare India

<< 2017 Agency of the Year Awards home page

 

Source:
Campaign India

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