Wild Stone's magic works again for Kunal; this time his friend's mother is smitten
Watch the ad film conceptualised by Soho Square here
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From followers to fanatics: Brands chase micro-movem...
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
Stagwell revenue rises 6% in Q1
Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
Marketers using experiments doubled from 18% to 36% ...
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
When the care stops showing up
Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.