Soho Square has bagged the creative duties of MedLife following a multi-agency pitch.The agency's Bengaluru office will handle the business.
MedLife is an e-commerce pharmacy.
Tushar Kumar, CEO, MedLife, said, "We’ve always wanted our customer-facing communication to be easier, more joyous and for it to put a smile on faces. We wanted to drive home a short and simple communication to our potential customers that MedLife stands for the best ethics, best pharmacy practices, best service and most honest prices. Being a customer-centric company, this definitely had to be part of our first mass marketing campaign!"
Sumanto Chattopadhyay, chairman and CCO, Soho Square India, said, “It is exciting for us to work with one of the pioneer online pharmacies in India. We hope to play a role in helping them grow and prosper. While this is still a nascent category, it is one with tremendous potential; helping MedLife unlock this potential will be a very interesting journey for Soho Square.
He added, "Given the size and volume of India, like any other consumer sector, the consumption in health care is huge. Only 1 per cent of our country buys medicine online. With this opportunity ahead of us, our mandate is to create awareness and grow the category rapidly. The product on offer is truly advanced, which we believe has the potential to change the way India consumes medicine. This collaboration has already got us excited and we cannot wait to begin seeing what they have in store for us!”