Wild Stone has announced the appointment of Story Digital for its digital duties.
The agency will lead the digital channel strategies by creating, managing, and executing the fragrance brand’s end-to-end digital activities.
The account was won post a multi-agency pitch and will be handled by Story Digital's Delhi office.
Ankit Daga, head of business development, McNroe Consumer Products, said, "Story Digital's young, passionate and creative approach fits perfectly with our brand. Their knack for creatively marketing to the youth made us believe they'll be the right digital marketing partners for Wild Stone. While our mainline campaigns have garnered appreciation over the years with engaging and creative strategies, we also hope to build a strong presence on the digital front."
Pratiek Sawhney, co-founder, Story Digital, said, "Our association with Wild Stone is a big win for our team. To live up to the legacy of Wild Stone and for it to stand out in this competitive yet rewarding market, it is of utmost importance to elevate its communication digitally. As we widen our digital frontiers, we look forward to boosting their digital presence and providing effective digital media strategies through our expertise."