Wild Stone has rolled out a campaign titled '#GoodChoiceSister'. Part of the campaign is a film conceptualised by Brand David Communications.
The film wittily shows how men shouldn't use women's talcum powder.
Narendra Kumar Daga, founder and MD, McNROE, said, “Gender-neutral grooming products were a safe option till consumers became more aware and informed about their specific grooming preferences. Today our Indian consumers have evolved and on the lookout for products that suit their personalities. Wild Stone means to facilitate this evolution and create products that specifically address these choices.”
He added, “Women are intelligent shoppers and evaluate a product on several parameters including its fragrance and appeal. Wild Stone has deftly shown product relevance without appearing overtly masculine.”
Client: McNROE (Wild Stone)
Creative agency: Brand David Communications
Production house: Jamic Films
Director: Shirish Daiya