Campaign India Team
May 02, 2019

Wild Stone urges men to smell like misters and not sisters

Watch the film conceptualised by Brand David Communications here

Wild Stone has rolled out a campaign titled '#GoodChoiceSister'. Part of the campaign is a film conceptualised by Brand David Communications.  
 
The film wittily shows how men shouldn't use women's talcum powder.
 
Narendra Kumar Daga, founder and MD, McNROE, said, “Gender-neutral grooming products were a safe option till consumers became more aware and informed about their specific grooming preferences. Today our Indian consumers have evolved and on the lookout for products that suit their personalities. Wild Stone means to facilitate this evolution and create products that specifically address these choices.” 
 
He added, “Women are intelligent shoppers and evaluate a product on several parameters including its fragrance and appeal. Wild Stone has deftly shown product relevance without appearing overtly masculine.”
 
CREDITS:
 
Client: McNROE (Wild Stone)
Creative agency:  Brand David Communications 
Production house: Jamic Films
Director: Shirish Daiya
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

1 day ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

1 day ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India