Campaign India Team
May 02, 2019

Wild Stone urges men to smell like misters and not sisters

Watch the film conceptualised by Brand David Communications here

Wild Stone has rolled out a campaign titled '#GoodChoiceSister'. Part of the campaign is a film conceptualised by Brand David Communications.  
 
The film wittily shows how men shouldn't use women's talcum powder.
 
Narendra Kumar Daga, founder and MD, McNROE, said, “Gender-neutral grooming products were a safe option till consumers became more aware and informed about their specific grooming preferences. Today our Indian consumers have evolved and on the lookout for products that suit their personalities. Wild Stone means to facilitate this evolution and create products that specifically address these choices.” 
 
He added, “Women are intelligent shoppers and evaluate a product on several parameters including its fragrance and appeal. Wild Stone has deftly shown product relevance without appearing overtly masculine.”
 
CREDITS:
 
Client: McNROE (Wild Stone)
Creative agency:  Brand David Communications 
Production house: Jamic Films
Director: Shirish Daiya
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Gaana announces launch of social videos platform ...

Gets singers like Neha Kakkar and Darshan Raval to launch content

6 hours ago

TikTok ban to cost 'influencers' on the platform Rs ...

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform

6 hours ago

Marketing in times of crisis: Mastercard's global ...

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

7 hours ago

Jayakanthan R wins second edition of Campaign's ...

Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively