Weekend Fun: Puma calls on 'troublemakers' to take 'forever faster' stance
Watch the ad film conceptualised by JWT New York here
Aug 08, 2014 07:21:00 PM | Video | Campaign India Team Share -
Puma's new spot calls out to its brand ambassadors - the 'troublemakers' - to drive home its new 'forever faster' positioning.
The trouble makers in this list include Usain Bolt, Mario Balotelli (in a hot tub), Sergio Aguero, Rickie Fowler, Lexi Thompson, Marta Vieira da Silva and 'Team Ferrari'.
The film was created by JWT New York.
Adam Petrick, global marketing director, Puma, said, Forever Faster is about Puma making a statement as a brand and reminding people that we are and will continue to be the fastest sports brand in the world. We’ve always been known as a brand that takes risks and that’s not going to change, Forever Faster clearly represents that. This is going to change the way we approach product design and innovation as well as how we market our brand.”