Starcom MediaVest Group’s Global Product Committee (GPC) was in Mumbai last week. Campaign India caught up with the GPC at Starcom’s office in Mumbai and spoke to them on topics ranging from Procurement to digital to client-agency relationships.
In the second part of our video interviews with the GPC, Campaign India asked John Sinstras, CEO, Starcom MediaVest Group Australia and NIc Jones, chief digital officer- EMEA, Starcom MediaVest Group on the impact that Procurement can have on the quality of advice being given by media agencies to clients today. Sintras was of the view that when Procurement was engaged from the very beginning of an agency-client relationship, and made the effort to understand and educate themselves on the services that media agencies provide and how that service has had to evolve over a period of time, it has added tremendous value to the equation.
Nic Jones, chief digital officer- EMEA, SMG was of the view that the adversarial attitude towards Procurement was mostly from within the client organisation, where the Procurement department was not in sync with their own Marketing Team's objectives.