Manasvita Subramanian

India’s video split: Short clips surge, long form holds ground
Opinion
5 hours ago
Manasvita Subramanian

India’s video split: Short clips surge, long form ...

As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Consumer health giant Kenvue begins global agency review

3 Consumer health giant Kenvue begins global agency review

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Monsoon rains force brands to rethink festive advertising

6 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

7 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

8 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Bayer consolidates $752m media and creative accounts with IPG

9 Bayer consolidates $752m media and creative accounts with IPG

Apollo Tyres replaces Dream11 as Team India jersey sponsor

10 Apollo Tyres replaces Dream11 as Team India jersey sponsor