Campaign India Team
Feb 17, 2015

Star Sports releases follow up of firecracker film ahead of India vs South Africa

Watch the film conceptualised by the in-house team at Star Sports here

Following the success of the Firecracker film for the India-Pakistan game, Star Sports has rolled out a new TVC ahead of India’s match against South Africa on 22 February. The film turns the table on Indians fans as it pokes fun at the fact that India has never beaten South Africa in a World Cup game.

The film showcases a group of fans watching the game. Their viewing is interrupted by a knock on the door. As soon as one of them opens the door, they are handed a box of firecrackers by two south African fans who start to sing, “Mauka Mauka” (chance chance). The film ends with a voice over reminding the audience of South Africa’s unbeaten record against India in World Cup games.
 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

1 day ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.