Campaign India Team
Feb 17, 2015

Star Sports releases follow up of firecracker film ahead of India vs South Africa

Watch the film conceptualised by the in-house team at Star Sports here

Following the success of the Firecracker film for the India-Pakistan game, Star Sports has rolled out a new TVC ahead of India’s match against South Africa on 22 February. The film turns the table on Indians fans as it pokes fun at the fact that India has never beaten South Africa in a World Cup game.

The film showcases a group of fans watching the game. Their viewing is interrupted by a knock on the door. As soon as one of them opens the door, they are handed a box of firecrackers by two south African fans who start to sing, “Mauka Mauka” (chance chance). The film ends with a voice over reminding the audience of South Africa’s unbeaten record against India in World Cup games.
 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

Trust, preference and motivation—what motivated ...

As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.

17 hours ago

News Nation appoints Tarun Goswami as marketing head

Goswami will lead the marketing and strategy development for the Hindi news channel.

20 hours ago

The changing face of advertising campaigns in India

We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads.

20 hours ago

Publicis Groupe-backed MSL launches MSL Mojo

It also shared findings from its ‘Make Way for Bharat Z’ report that offers insights into the consumer and spending behaviour of Gen Z from tier 3 and 4 cities.