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As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.
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From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.
As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.
With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.
Ads on X will be processed by AI.