Spotify points out music lovers’ inexplicable urge to complete song lyrics

Audio streaming platform Spotify has brought out a new campaign – Dil Filmy Toh Suno Filmy (if your heart is filmy, listen to filmy songs). Leo Burnett India has conceptualised the campaign. It stems from the insight that film music permanently sticks in our minds to the extent that there is an irresistible urge to complete the lyrics when we hear a familiar song.

 

The campaign has three films, one each in Hindi, Tamil and Telugu. The brand has only released the Hindi TVC at the moment.

 

Speaking about the campaign, Neha Ahuja, head of marketing, Spotify India, said,  “India is a film-loving nation, and most of our occasions, moments, moods and emotions are incomplete without film music. It’s almost as if those songs are a part of our DNA, whether we are celebrating festivals, looking for inspiration to travel, tracking the next big fashion trend, consuming memes, or engaging in pop culture conversations. Spotify’s curated playlists bring alive many of these experiences and this new campaign captures just that.”

 

Apart from TV, the campaign will also be seen on digital.