Campaign India Team
Mar 02, 2015

Sony celebrates the true magic of cricket and colours with Triluminos

Watch the film conceptualised by Hakuhodo Percept here

Sony has rolled out latest TVC for Bravia Triluminos HD LED TV.  The film has been conceptualised by Hakuhodo Percept. The film will run throughout the ongoing ICC cricket World Cup.

The film looks to make consumers feel the magic of colour whilst experiencing the best of cricketing action on the new Bravia Triluminos HD LED TV.

The film tells the story about three young children who are ridiculed by the big boys playing cricket in the field when they attempt to join in. Disappointed, they walk away until they come across cricket graffiti. One of the boys throws the ball onto the wall to discover an explosion of colour. We see them jumping into a field of colours, where they go onto enjoy the 'magic' of the game.

The film ends with a super of the new offering as the voiceover talks about enjoying the colourful experience.

Elvis Sequeira, COO, Hakuhodo Percept, said, “With the Sony Bravia Triluminos HD LED TV it was a unique opportunity to take the true-to-life colour experience to a new level. In fact, its innovative technology makes for extremely stunning and colourful visuals.”

Ryusuke Fukushima, head marketing communication, Sony India said, "We wanted to highlight the incredible colours that mark our New Triluminos technology. These colours can enrich the complete cricket viewing experience manifold. At the time of World Cup, this was the centre of our communication and the TVC has conveyed it effectively."

Sabuj Sengupta, ECD, Hakuhodo Percept added, “Our creation of a fantasy world of colours coupled with children, cricket and emotions heighten the viewing experience. This creation of a larger than life visual drama with giant splashes of colour bring about a vibrant tech-edge spectacle.”

Client: Sony India
Creative agency: Hakuhodo Percept
COO: Elvis Sequeira
National Planning Head: Jayanto Banerjee
ECD: Sabuj Sen Gupta
VP: Saptarshi Sengupta
Copy group head: Tripti Kakkar
ACD art: Niloy Som
Account director: Neha                              
Production house: Film Farm
Director: Jim Weeden
Producer: Anirudh Bagchi

Campaign India