Campaign India Team
Feb 24, 2015

Raymond asks consumers to 'experience lightness' of its fabric

Watch the film conceptualised by Famous Innovations

Raymond has rolled out an ad film titled 'Magic Carpet' to showcase its high quality wool offering. The film has been conceptualised by Famous Innovations.

The film is part of Raymond’s series of eight short films focusing on product innovation. 

The film showcases fabric floating in the air against a stark white background, symbolising the lightness of wool fabric. It ends with the message “Experience Lightness” and introduces “Suiting fabric woven from 11 micron fiber.”

Raj Kamble, founder and CCO, Famous Innovations, said, “It is a common misconception that wool is a heavy fabric. This TVC breaks that myth in a graphic and visually delightful manner.” 

Including ‘Magic carpet’, five of the eight films have now been released and can be viewed here


Credits:
Client: Raymond
Creative agency: Famous Innovations
Creative team: Raj Kamble, Ajmal Mohammed, Hayden Scott and Wayne Fernandes.
Account management: Arjun Sen and Shweta Goud
Agency producer: Khushnaaz Jamshedji
Production house: RUfilms
Director: Ravi Udyawar
Executive producer: Kalpana Udyawar
Music: JSM New York

Also read: Raymond brings fine fabrics to life

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu Aegis sees in-housing as opportunity: Tim Andree
Premium
2 hours ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO

Premium
Opinion: The world needs more voices like Diet Prada
Premium
17 hours ago

Opinion: The world needs more voices like Diet Prada

How social media is empowering common people to take a stand against top luxury brands and leading personalities

Premium
IAA World Congress: Advertising walks the ramp to save the loom
Premium
20 hours ago

IAA World Congress: Advertising walks the ramp to ...

As a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause

Premium
Agnello Dias inducted into The Ad Club Calcutta's Hall of Fame
Premium
21 hours ago

Agnello Dias inducted into The Ad Club Calcutta's ...

View the video on Dias created by the The Advertising Club of Calcutta