Campaign India Team
Feb 24, 2015

Raymond asks consumers to 'experience lightness' of its fabric

Watch the film conceptualised by Famous Innovations

Raymond has rolled out an ad film titled 'Magic Carpet' to showcase its high quality wool offering. The film has been conceptualised by Famous Innovations.

The film is part of Raymond’s series of eight short films focusing on product innovation. 

The film showcases fabric floating in the air against a stark white background, symbolising the lightness of wool fabric. It ends with the message “Experience Lightness” and introduces “Suiting fabric woven from 11 micron fiber.”

Raj Kamble, founder and CCO, Famous Innovations, said, “It is a common misconception that wool is a heavy fabric. This TVC breaks that myth in a graphic and visually delightful manner.” 

Including ‘Magic carpet’, five of the eight films have now been released and can be viewed here

Client: Raymond
Creative agency: Famous Innovations
Creative team: Raj Kamble, Ajmal Mohammed, Hayden Scott and Wayne Fernandes.
Account management: Arjun Sen and Shweta Goud
Agency producer: Khushnaaz Jamshedji
Production house: RUfilms
Director: Ravi Udyawar
Executive producer: Kalpana Udyawar
Music: JSM New York

Also read: Raymond brings fine fabrics to life

Campaign India