Q4 is typically the busiest period for ad agencies as brands rush to use remaining budgets and award agency mandates. Home-grown advertising agency Famous Innovations announced that it has bagged five major orders during the fourth quarter of the financial year, i.e. January to March 2025.
These include Cult Sport, Levista Coffee, Amante, Campus Shoes and Oppo (K Series). The mandates received by the agency cut across diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.
Commenting on the wins, Mithila Saraf, CEO of Famous Innovations, said, “These diverse set of mandates build on our promise of being a medium-agnostic hybrid agency for modern brands.”
In the recent past, media had been abuzz with rumours of the founder Raj Kamble identifying prospective suitors for a possible buyout of the homegrown independent ad agency. Last year, the agency appointed an industry veteran with 30 year experience, George Kovoor, as its chief creative officer for the southern region. In the same year, it promoted Sumit Chaurasia, a founding partner to the position of creative head for Delhi and named Tarkendra Kaul as the business head.
A 10-time Campaign South Asia 'Independent Agency of the Year' award winner, Famous Innovations works with brands such as Titan, Aditya Birla Group, Trent, Pernod Ricard, Haier, American Tourister, Adidas, OPPO, and Platinum Guild International, among others.
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